Fernando Martínez de la Vega

Fernando Martínez de la Vega

UX and product designer turned curator— Nietzsche & Wes Anderson fan.

#63 What Influences Willingness to Pay, TikTok’s Product Strategy, Marketing OKR Framework: a Guide.

#63 What Influences Willingness to Pay, TikTok’s Product Strategy, Marketing OKR Framework: a Guide.

Today ́s posts by Sean Ellis, Celestia Howe, April Dunford, Rob Sobers

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#62 Early Metrics that Predict PLG Success, The B2B Positioning Trap, Sales-Led vs. Product-Led Growth.

#62 Early Metrics that Predict PLG Success, The B2B Positioning Trap, Sales-Led vs. Product-Led Growth.

Today ́s posts by Ben Yoskovitz, Daniel Kyne, Stephen Anderson, Danielle Messler

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#61 Lessons from Building a Product-Led Growth Engine, Behavioral Principles to Design Onboarding Experiences.

#61 Lessons from Building a Product-Led Growth Engine, Behavioral Principles to Design Onboarding Experiences.

Today ́s posts by Martin O'Leary, Madhukar Kumar, Ramli John, Eric Jorgenson

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#60 SaaS Pricing 101: Essential Lessons, Language-Market Fit, How to Choose & Measure North Star Metrics.

#60 SaaS Pricing 101: Essential Lessons, Language-Market Fit, How to Choose & Measure North Star Metrics.

Today ́s posts by Ulrik Lehrskov-Schmidt, Matt Lerner, Reforge, Enzo Avigo

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#59 The DNA of a Great Pricing Page, Revenue-Based Experimentation, The Adjacent User Theory.

#59 The DNA of a Great Pricing Page, Revenue-Based Experimentation, The Adjacent User Theory.

Today ́s posts by Elena Verna, Yaakov Carno, Casey Winters, Emily Kramer

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#58 From Product-Led Growth to Product-Led Sales, User Adoption Strategies, The Psychology of Conversions.

#58 From Product-Led Growth to Product-Led Sales, User Adoption Strategies, The Psychology of Conversions.

Today ́s posts by Rob Litterst, François Dufour, Andrew Chen, Chris Tottman

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#57 High-Speed Research Methods for Growth, Go-To-Market Actions, Product-Market Fit Surveys for Data Science Rookies.

#57 High-Speed Research Methods for Growth, Go-To-Market Actions, Product-Market Fit Surveys for Data Science Rookies.

Today ́s posts by Kate Syuma, Maja Voje, Daniel Kyne, Pierre-Jean Hillion

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#56 How CEOS should think about Growth, The 3 types of “Good” Onboarding Friction, and How to do Things that don’t Scale.

#56 How CEOS should think about Growth, The 3 types of “Good” Onboarding Friction, and How to do Things that don’t Scale.

Today ́s posts by Adam Fishman, Yaakov Carno, Ben Yoskovitz, Bobby Pinero

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#55 A Playbook to Product-Market Fit, Why do Experiments Fail, and The Evolution of Product-Led Growth.

#55 A Playbook to Product-Market Fit, Why do Experiments Fail, and The Evolution of Product-Led Growth.

Today ́s posts by Sean Ellis, Andrew Capland, Jeroen Coelen, Rob Snyder

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#54 Friction Between Product Managers and Product Marketers, Reinventing Marketing with AI.

#54 Friction Between Product Managers and Product Marketers, Reinventing Marketing with AI.

Today ́s posts by Ian Vanagas, Aatir Abdul Rauf, Hila Qu, Michael Mignano

Fernando Martínez de la Vega
Fernando Martínez de la Vega