Fernando Martínez de la Vega

Fernando Martínez de la Vega

UX and product designer turned curator— Nietzsche & Wes Anderson fan.

#75 Figuring out your CAC payback time, Finding GTM alpha, Product prioritization frameworks.

#75 Figuring out your CAC payback time, Finding GTM alpha, Product prioritization frameworks.

Today ́s posts by Mike Volpe, Teresa Torres, Christoph Janz, Mishti Sharma

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#74 Not all growth is created equal, The Field Guide to B2B marketing, When customer journeys don’t work.

#74 Not all growth is created equal, The Field Guide to B2B marketing, When customer journeys don’t work.

Today ́s posts by Bobby Pinero, Emily Kramer, Kate Syuma, Martin Oleary

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#73 The Go-to pricing guide for early-stage founders, The “Market Pull” litmus test, 14 new rules of brand strategy.

#73 The Go-to pricing guide for early-stage founders, The “Market Pull” litmus test, 14 new rules of brand strategy.

Today ́s posts by Rubén Domínguez Ibar, Martin Oleary, Joe Domaleski, Jasmine Bina

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#72 Why Figma Wins, Behavioral Principles to Design Onboarding Experiences, Marketing for Developers.

#72 Why Figma Wins, Behavioral Principles to Design Onboarding Experiences, Marketing for Developers.

Today ́s posts by Ian Vanagas, Kevin Kwok, Kate Syuma, Theo Ohene

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#71 You Need a Better Testing Strategy, Retention: The Situationship of SaaS, How Marketers Are Using AI.

#71 You Need a Better Testing Strategy, Retention: The Situationship of SaaS, How Marketers Are Using AI.

Today ́s posts by Daniel Kyne, Casey Hill, Amanda Berg, Elena Verna

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#70 How to Expand After PMF, Eventbrite ́s Monetization Playbook, A Guide to Cohort Analysis in SaaS.

#70 How to Expand After PMF, Eventbrite ́s Monetization Playbook, A Guide to Cohort Analysis in SaaS.

Today ́s posts by Jason Cohen, Casey Winters, April Dunford, Elizabeth George

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#69 Optimizing Beyond Conversion Rate, Framework for Defining Your ICP, Every Marketing Channel Sucks Right Now.

#69 Optimizing Beyond Conversion Rate, Framework for Defining Your ICP, Every Marketing Channel Sucks Right Now.

Today ́s posts by Amy Mitchell, Andrew Chen, Benedict Evans, Ben Labay

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#68 Superhuman's Onboarding Playbook, Balancing Sales & Self-Service Motions, Prompts for Growth & Marketing.

#68 Superhuman's Onboarding Playbook, Balancing Sales & Self-Service Motions, Prompts for Growth & Marketing.

Today ́s posts by Gaurav Vohra, Brian Balfour, Andrew Capland, Martin Oleary

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#67 Running a SaaS Pricing Project, Hierarchy of Engagement, Every Product Needs a North Star Metric.

#67 Running a SaaS Pricing Project, Hierarchy of Engagement, Every Product Needs a North Star Metric.

Today ́s posts by Rob Litterst, Kevin DePopas, Martin Casado, Sarah Tavel

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#66 Funnels vs Flywheels, Mistakes to Avoid for Product Launches, How to Write a Product Strategy.

#66 Funnels vs Flywheels, Mistakes to Avoid for Product Launches, How to Write a Product Strategy.

Today ́s posts by Chris Tottman, Aatir Abdul Rauf, Leah Tharin, Mitchell

Fernando Martínez de la Vega
Fernando Martínez de la Vega