Fernando Martínez de la Vega

Fernando Martínez de la Vega

UX and product designer turned curator— Nietzsche & Wes Anderson fan.

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

Plus: You’re thinking about marketing ROI all wrong, and The SaaS founder’s guide to scaling B2B sales.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

Plus: Finding Go-To-Market fit, and Your startup needs a growth system architect.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

Plus: Retention is all you need, and How and when to invest in product marketing.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

Plus: Braindump on viral loops and The blueprint for AI GTM adoption.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

Plus: The three most common challenges with freemium—and how to fix them.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

Plus How AI collapses and rebuilds marketplace moats.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

Today ́s posts by Tom Blomfield, Miqdad Jaffer, Peter Yang, Pedro Porto Alegre

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

Today ́s posts by Ben Yoskovitz, Jeroen Coelen, Andreas Just, Daniel Kyne

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

Today ́s posts by Matteo Tittarelli, Jordan Crawford, Enzo Avigo, Leah Tharin

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

Today ́s posts by April Dunford, Jason Cohen, Casey Winters, François Dufour

Fernando Martínez de la Vega
Fernando Martínez de la Vega