Fernando Martínez de la Vega

Fernando Martínez de la Vega

UX and product designer turned curator— Nietzsche & Wes Anderson fan.

Jan 28, 2026

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3 min read

#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

Plus: Six rules of hiring for growth, and What is Founder Mode.

Fernando Martínez de la Vega

#93 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

Jan 21, 2026

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4 min read

#93 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

Plus: How to create leverage with pricing, and A framework for refining your ICP.

Fernando Martínez de la Vega

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

Jan 14, 2026

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4 min read

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

Plus: The product activation playbook, and Inside a $100M+ ARR GTM ecosystem.

Fernando Martínez de la Vega

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

Jan 7, 2026

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4 min read

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

Plus: Why early GTM fails (and how to fix it), and The Product Strategy stack.

Fernando Martínez de la Vega

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

Jan 2, 2026

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4 min read

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

Plus: Growth loops are the new funnels, and Choosing your North Star Metric.

Fernando Martínez de la Vega

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

Dec 24, 2025

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4 min read

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

Plus: Product-led acquisition, and How to find problem-solution fit?

Fernando Martínez de la Vega

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

Dec 17, 2025

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4 min read

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

Plus: Amplitude’s PLG MBA, and Done is better than perfect.

Fernando Martínez de la Vega

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

Dec 10, 2025

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4 min read

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

Plus: The most powerful growth engine in AI, and A/B testing: what actually works, what’s a waste of time.

Fernando Martínez de la Vega

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

Dec 3, 2025

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4 min read

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

Plus: You’re thinking about marketing ROI all wrong, and The SaaS founder’s guide to scaling B2B sales.

Fernando Martínez de la Vega

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

Nov 26, 2025

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4 min read

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

Plus: Finding Go-To-Market fit, and Your startup needs a growth system architect.

Fernando Martínez de la Vega

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

Nov 19, 2025

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4 min read

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

Plus: Retention is all you need, and How and when to invest in product marketing.

Fernando Martínez de la Vega

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

Nov 12, 2025

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4 min read

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

Plus: Braindump on viral loops and The blueprint for AI GTM adoption.

Fernando Martínez de la Vega

#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

Nov 5, 2025

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4 min read

#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

Plus: The three most common challenges with freemium—and how to fix them.

Fernando Martínez de la Vega

#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

Oct 29, 2025

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4 min read

#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

Plus How AI collapses and rebuilds marketplace moats.

Fernando Martínez de la Vega

#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

Oct 22, 2025

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4 min read

#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

Today ́s posts by Tom Blomfield, Miqdad Jaffer, Peter Yang, Pedro Porto Alegre

Fernando Martínez de la Vega

#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

Oct 15, 2025

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4 min read

#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

Today ́s posts by Ben Yoskovitz, Jeroen Coelen, Andreas Just, Daniel Kyne

Fernando Martínez de la Vega

#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

Oct 2, 2025

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4 min read

#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

Today ́s posts by Matteo Tittarelli, Jordan Crawford, Enzo Avigo, Leah Tharin

Fernando Martínez de la Vega

#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

Sep 24, 2025

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4 min read

#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

Today ́s posts by April Dunford, Jason Cohen, Casey Winters, François Dufour

Fernando Martínez de la Vega

#77 Activation mistakes that are killing your retention, Full funnel growth skills map, Trust closes enterprise deals.

Sep 10, 2025

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4 min read

#77 Activation mistakes that are killing your retention, Full funnel growth skills map, Trust closes enterprise deals.

Today ́s posts by Michael Wolfe, Martin Oleary, Pierre-Jean Hillion, Chris Tottman

Fernando Martínez de la Vega

#76 How to hire a head of growth, The pivot to Product-Market Fit, How Claude is building a growth engine.

Aug 28, 2025

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4 min read

#76 How to hire a head of growth, The pivot to Product-Market Fit, How Claude is building a growth engine.

Today ́s posts by Aatir Abdul Rauf, Andrew Capland, Brian Balfour, Casey Winters

Fernando Martínez de la Vega

#75 Figuring out your CAC payback time, Finding GTM alpha, Product prioritization frameworks.

Aug 13, 2025

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4 min read

#75 Figuring out your CAC payback time, Finding GTM alpha, Product prioritization frameworks.

Today ́s posts by Mike Volpe, Teresa Torres, Christoph Janz, Mishti Sharma

Fernando Martínez de la Vega

#74 Not all growth is created equal, The Field Guide to B2B marketing, When customer journeys don’t work.

Aug 6, 2025

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4 min read

#74 Not all growth is created equal, The Field Guide to B2B marketing, When customer journeys don’t work.

Today ́s posts by Bobby Pinero, Emily Kramer, Kate Syuma, Martin Oleary

Fernando Martínez de la Vega

Jul 30, 2025

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4 min read

#73 The Go-to pricing guide for early-stage founders, The “Market Pull” litmus test, 14 new rules of brand strategy.

Today ́s posts by Rubén Domínguez Ibar, Martin Oleary, Joe Domaleski, Jasmine Bina

Fernando Martínez de la Vega

#72 Why Figma Wins, Behavioral Principles to Design Onboarding Experiences, Marketing for Developers.

Jul 23, 2025

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4 min read

#72 Why Figma Wins, Behavioral Principles to Design Onboarding Experiences, Marketing for Developers.

Today ́s posts by Ian Vanagas, Kevin Kwok, Kate Syuma, Theo Ohene

Fernando Martínez de la Vega

#71 You Need a Better Testing Strategy, Retention: The Situationship of SaaS, How Marketers Are Using AI.

Jul 16, 2025

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4 min read

#71 You Need a Better Testing Strategy, Retention: The Situationship of SaaS, How Marketers Are Using AI.

Today ́s posts by Daniel Kyne, Casey Hill, Amanda Berg, Elena Verna

Fernando Martínez de la Vega

Fernando Martínez de la Vega

#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

#93 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

#77 Activation mistakes that are killing your retention, Full funnel growth skills map, Trust closes enterprise deals.

#76 How to hire a head of growth, The pivot to Product-Market Fit, How Claude is building a growth engine.

#75 Figuring out your CAC payback time, Finding GTM alpha, Product prioritization frameworks.

#74 Not all growth is created equal, The Field Guide to B2B marketing, When customer journeys don’t work.

#73 The Go-to pricing guide for early-stage founders, The “Market Pull” litmus test, 14 new rules of brand strategy.

#72 Why Figma Wins, Behavioral Principles to Design Onboarding Experiences, Marketing for Developers.

#71 You Need a Better Testing Strategy, Retention: The Situationship of SaaS, How Marketers Are Using AI.

Growth Curated

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