Archive

#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

Plus: Six rules of hiring for growth, and What is Founder Mode.

Fernando Martínez de la Vega

#93 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

Jan 21, 2026

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4 min read

#93 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

Plus: How to create leverage with pricing, and A framework for refining your ICP.

Fernando Martínez de la Vega

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

Jan 14, 2026

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4 min read

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

Plus: The product activation playbook, and Inside a $100M+ ARR GTM ecosystem.

Fernando Martínez de la Vega

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

Jan 7, 2026

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4 min read

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

Plus: Why early GTM fails (and how to fix it), and The Product Strategy stack.

Fernando Martínez de la Vega

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

Jan 2, 2026

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4 min read

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

Plus: Growth loops are the new funnels, and Choosing your North Star Metric.

Fernando Martínez de la Vega

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

Dec 24, 2025

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4 min read

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

Plus: Product-led acquisition, and How to find problem-solution fit?

Fernando Martínez de la Vega

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

Dec 17, 2025

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4 min read

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

Plus: Amplitude’s PLG MBA, and Done is better than perfect.

Fernando Martínez de la Vega

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

Dec 10, 2025

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4 min read

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

Plus: The most powerful growth engine in AI, and A/B testing: what actually works, what’s a waste of time.

Fernando Martínez de la Vega

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

Dec 3, 2025

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4 min read

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

Plus: You’re thinking about marketing ROI all wrong, and The SaaS founder’s guide to scaling B2B sales.

Fernando Martínez de la Vega

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

Nov 26, 2025

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4 min read

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

Plus: Finding Go-To-Market fit, and Your startup needs a growth system architect.

Fernando Martínez de la Vega

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

Nov 19, 2025

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4 min read

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

Plus: Retention is all you need, and How and when to invest in product marketing.

Fernando Martínez de la Vega

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

Nov 12, 2025

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4 min read

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

Plus: Braindump on viral loops and The blueprint for AI GTM adoption.

Fernando Martínez de la Vega

#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

#93 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

Growth Curated

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