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#100 The GTM guide to AI context engineering, and How *not* to price your new AI feature.

Mar 4, 2026

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4 min read

#100 The GTM guide to AI context engineering, and How *not* to price your new AI feature.

Plus: How to find your first ICP, and 10+ tests for onboarding.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#99 The rise of the product builder, and Should you Product-led Growth?

Feb 25, 2026

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4 min read

#99 The rise of the product builder, and Should you Product-led Growth?

Plus: Airplane Go-To-Market, and The MKT1 Guide to positioning.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#98 What does the Head of Growth actually do?, and The complete guide to AI prototyping tools.

Feb 18, 2026

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4 min read

#98 What does the Head of Growth actually do?, and The complete guide to AI prototyping tools.

Plus: Marketplace growth metrics, and B2B product marketing systems that deliver.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#97 The default effect: how Uber increases order value, and Inbound vs Outbound Product Marketing.

Feb 11, 2026

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4 min read

#97 The default effect: how Uber increases order value, and Inbound vs Outbound Product Marketing.

Plus: Expert paywall tips, and The case for founder-led content.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#96 Non-obvious pricing advice for startups, and It's time to finally fight subscription churn.

Feb 4, 2026

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4 min read

#96 Non-obvious pricing advice for startups, and It's time to finally fight subscription churn.

Plus: Are you leaving too much money on the table?, and The “Aha” moment: A guide to user breakthroughs.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

Jan 28, 2026

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3 min read

#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

Plus: Six rules of hiring for growth, and What is Founder Mode.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#94 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

Jan 21, 2026

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4 min read

#94 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

Plus: How to create leverage with pricing, and A framework for refining your ICP.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

Jan 14, 2026

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4 min read

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

Plus: The product activation playbook, and Inside a $100M+ ARR GTM ecosystem.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

Jan 7, 2026

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4 min read

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

Plus: Why early GTM fails (and how to fix it), and The Product Strategy stack.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

Jan 2, 2026

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4 min read

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

Plus: Growth loops are the new funnels, and Choosing your North Star Metric.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

Dec 24, 2025

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4 min read

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

Plus: Product-led acquisition, and How to find problem-solution fit?

Fernando Martínez de la Vega
Fernando Martínez de la Vega
#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

Dec 17, 2025

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4 min read

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

Plus: Amplitude’s PLG MBA, and Done is better than perfect.

Fernando Martínez de la Vega
Fernando Martínez de la Vega
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