Fernando Martínez de la Vega

Fernando Martínez de la Vega

UX and product designer turned curator— Nietzsche & Wes Anderson fan.

#100 The GTM guide to AI context engineering, and How *not* to price your new AI feature.

Mar 4, 2026

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4 min read

#100 The GTM guide to AI context engineering, and How not to price your new AI feature.

Plus: How to find your first ICP, and 10+ tests for onboarding.

Fernando Martínez de la Vega

#99 The rise of the product builder, and Should you Product-led Growth?

Feb 25, 2026

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4 min read

#99 The rise of the product builder, and Should you Product-led Growth?

Plus: Airplane Go-To-Market, and The MKT1 Guide to positioning.

Fernando Martínez de la Vega

#98 What does the Head of Growth actually do?, and The complete guide to AI prototyping tools.

Feb 18, 2026

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4 min read

#98 What does the Head of Growth actually do?, and The complete guide to AI prototyping tools.

Plus: Marketplace growth metrics, and B2B product marketing systems that deliver.

Fernando Martínez de la Vega

#97 The default effect: how Uber increases order value, and Inbound vs Outbound Product Marketing.

Feb 11, 2026

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4 min read

#97 The default effect: how Uber increases order value, and Inbound vs Outbound Product Marketing.

Plus: Expert paywall tips, and The case for founder-led content.

Fernando Martínez de la Vega

#96 Non-obvious pricing advice for startups, and It's time to finally fight subscription churn.

Feb 4, 2026

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4 min read

#96 Non-obvious pricing advice for startups, and It's time to finally fight subscription churn.

Plus: Are you leaving too much money on the table?, and The “Aha” moment: A guide to user breakthroughs.

Fernando Martínez de la Vega

Jan 28, 2026

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3 min read

#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

Plus: Six rules of hiring for growth, and What is Founder Mode.

Fernando Martínez de la Vega

#94 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

Jan 21, 2026

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4 min read

#94 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

Plus: How to create leverage with pricing, and A framework for refining your ICP.

Fernando Martínez de la Vega

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

Jan 14, 2026

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4 min read

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

Plus: The product activation playbook, and Inside a $100M+ ARR GTM ecosystem.

Fernando Martínez de la Vega

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

Jan 7, 2026

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4 min read

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

Plus: Why early GTM fails (and how to fix it), and The Product Strategy stack.

Fernando Martínez de la Vega

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

Jan 2, 2026

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4 min read

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

Plus: Growth loops are the new funnels, and Choosing your North Star Metric.

Fernando Martínez de la Vega

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

Dec 24, 2025

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4 min read

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

Plus: Product-led acquisition, and How to find problem-solution fit?

Fernando Martínez de la Vega

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

Dec 17, 2025

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4 min read

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

Plus: Amplitude’s PLG MBA, and Done is better than perfect.

Fernando Martínez de la Vega

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

Dec 10, 2025

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4 min read

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

Plus: The most powerful growth engine in AI, and A/B testing: what actually works, what’s a waste of time.

Fernando Martínez de la Vega

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

Dec 3, 2025

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4 min read

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

Plus: You’re thinking about marketing ROI all wrong, and The SaaS founder’s guide to scaling B2B sales.

Fernando Martínez de la Vega

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

Nov 26, 2025

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4 min read

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

Plus: Finding Go-To-Market fit, and Your startup needs a growth system architect.

Fernando Martínez de la Vega

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

Nov 19, 2025

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4 min read

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

Plus: Retention is all you need, and How and when to invest in product marketing.

Fernando Martínez de la Vega

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

Nov 12, 2025

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4 min read

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

Plus: Braindump on viral loops and The blueprint for AI GTM adoption.

Fernando Martínez de la Vega

#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

Nov 5, 2025

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4 min read

#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

Plus: The three most common challenges with freemium—and how to fix them.

Fernando Martínez de la Vega

#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

Oct 29, 2025

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4 min read

#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

Plus How AI collapses and rebuilds marketplace moats.

Fernando Martínez de la Vega

#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

Oct 22, 2025

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4 min read

#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

Today ́s posts by Tom Blomfield, Miqdad Jaffer, Peter Yang, Pedro Porto Alegre

Fernando Martínez de la Vega

#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

Oct 15, 2025

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4 min read

#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

Today ́s posts by Ben Yoskovitz, Jeroen Coelen, Andreas Just, Daniel Kyne

Fernando Martínez de la Vega

#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

Oct 2, 2025

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4 min read

#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

Today ́s posts by Matteo Tittarelli, Jordan Crawford, Enzo Avigo, Leah Tharin

Fernando Martínez de la Vega

#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

Sep 24, 2025

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4 min read

#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

Today ́s posts by April Dunford, Jason Cohen, Casey Winters, François Dufour

Fernando Martínez de la Vega

#77 Activation mistakes that are killing your retention, Full funnel growth skills map, Trust closes enterprise deals.

Sep 10, 2025

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4 min read

#77 Activation mistakes that are killing your retention, Full funnel growth skills map, Trust closes enterprise deals.

Today ́s posts by Michael Wolfe, Martin Oleary, Pierre-Jean Hillion, Chris Tottman

Fernando Martínez de la Vega

#76 How to hire a head of growth, The pivot to Product-Market Fit, How Claude is building a growth engine.

Aug 28, 2025

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4 min read

#76 How to hire a head of growth, The pivot to Product-Market Fit, How Claude is building a growth engine.

Today ́s posts by Aatir Abdul Rauf, Andrew Capland, Brian Balfour, Casey Winters

Fernando Martínez de la Vega

Fernando Martínez de la Vega

#100 The GTM guide to AI context engineering, and How not to price your new AI feature.

#99 The rise of the product builder, and Should you Product-led Growth?

#98 What does the Head of Growth actually do?, and The complete guide to AI prototyping tools.

#97 The default effect: how Uber increases order value, and Inbound vs Outbound Product Marketing.

#96 Non-obvious pricing advice for startups, and It's time to finally fight subscription churn.

#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

#94 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

#77 Activation mistakes that are killing your retention, Full funnel growth skills map, Trust closes enterprise deals.

#76 How to hire a head of growth, The pivot to Product-Market Fit, How Claude is building a growth engine.

Growth Curated

Home

Fernando Martínez de la Vega

#100 The GTM guide to AI context engineering, and How *not* to price your new AI feature.

#99 The rise of the product builder, and Should you Product-led Growth?

#98 What does the Head of Growth actually do?, and The complete guide to AI prototyping tools.

#97 The default effect: how Uber increases order value, and Inbound vs Outbound Product Marketing.

#96 Non-obvious pricing advice for startups, and It's time to finally fight subscription churn.

#95 Simplify GTM by focusing on who and what work, and Finding your Ideal Customer Profile in B2B.

#94 The metric every GTM team should track, and Nailing Product-Market Fit: An advanced lesson.

#93 Why your subscribers leave, and how to stop them, and Advocacy: Growth’s force multiplier in the age of AI.

#92 AI is kicking off the next revolution of B2B PLG, and Why retention is so hard for new tech products.

#91 Why high growth, high churn products never seem to work, and The testing process for evaluating startup ideas.

#90 The early-stage founder’s guide to Product-Led growth, and Measuring Product-Market fit is more than vibes.

#89 How Chief Revenue Officers elevate experimentation, and Please, please don’t A/B test that.

#88 Nailing Product-Market Fit: an advanced lesson, and Meet the [Gen] marketer of the future.

#87 Explore & Exploit: On scaling PLG capabilities, and How to increase paywall conversion, fast.

#86 The Infinity Loop framework for success in B2B, and Product-Led growth that actually converts.

#85 This A/B testing method changes everything, and Hyper-growth is great, but don’t die while trying.

#84 The Four Fits: a growth framework for the AI era, Ecosystem is the next big growth channel.

#83 What’s working in GTM, Navigating growth models: product, marketing, and sales-led, Implementing PLG.

#82 Why retention is so hard for new tech products, Six rules of hiring for growth, How Clay assesses their growth bets.

#81 The growth model that outperforms freemium and free trials, AI distribution plays that build real moats.

#80 The Product-Market Fit scale, Subscription churn metrics, How to avoid MVP mistakes.

#79 The Great ICP Lie, Signal-Based Marketing, The Ultimate Shortcut to Growth.

#78 Positioning and Acquisitions, Building a tech stack for effective PLG, When growth plateaus.

#77 Activation mistakes that are killing your retention, Full funnel growth skills map, Trust closes enterprise deals.

#76 How to hire a head of growth, The pivot to Product-Market Fit, How Claude is building a growth engine.

Growth Curated

Home

#100 The GTM guide to AI context engineering, and How not to price your new AI feature.